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Published: Thursday, 7/28/2011

Equipment problem at parts factory causes shortage of Ford's hot-selling Focus

BY TOM KRISHER
AP AUTO WRITER
A line worker assembles a 2012 Ford Focus at the Michigan Assembly Plant in Wayne, Mich. A line worker assembles a 2012 Ford Focus at the Michigan Assembly Plant in Wayne, Mich.
ASSOCIATED PRESS Enlarge

DETROIT — Ford can't make enough Focus cars to keep up with rising demand because of equipment problems that have caused a shortage of dashboards, two people familiar with the situation told The Associated Press.

Machinery that makes the skin that covers dashboards at a Ford parts factory outside Detroit works intermittently. That is forcing the company to take the unusual and costly step of flying in parts from Europe to keep its assembly lines moving, the people said. Despite those efforts, the Focus plant near Detroit can't run at full speed, they said.

The problem comes at a time when high gas prices and shortages of Japanese small cars have driven up demand for the Focus. Dealers say they're having trouble getting the newly redesigned compacts, and they've been forced to put customers on waiting lists.

The people, who didn't want to be identified because they're not authorized to speak about the matter, said Ford is working to fix the equipment problem at the parts plant in Saline, Mich., but so far the company hasn't found a solution.

Ford spokesman Todd Nissen said company policy is not to comment on internal workings at its plants. But he said the Saline factory continues to make dashboards for the Focus.

Despite the problem, Ford sold more than 21,000 Focuses last month, making it the company's top-selling passenger car. But its sales were 3,500 below rival General Motors' Chevrolet Cruze compact. The Cruze is made at a factory in Lordstown, Ohio, that is operating three shifts around the clock to meet demand. Ford's assembly plant in Wayne, Mich., where the Focus is made, is running on two shifts.

GM has been better able to capitalize on small-car shortages at Honda and Toyota, which have had to slow their factories due to parts shortages caused by the March earthquake in Japan. GM and Ford have been largely unaffected by earthquake-related problems.

Jim Gillette, an analyst with the firm IHS Automotive who advises auto parts suppliers, said the problem could hit Ford's bottom line because it's expensive to fly in the parts. He said it is relatively rare to have such an equipment problem, and there would be a lot of pressure on the equipment maker to fix it quickly.

The five-seat Focus has a starting price of $16,500 and can run more than $27,000 depending on how it's equipped. With an automatic transmission, most models get 28 miles per gallon in the city and 38 miles on the highway.



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