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Thursday, December 25, 2014
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Published: Wednesday, 4/10/2013

GM decides it likes Facebook again

BLADE NEWS SERVICES

DETROIT — General Motors is returning to Facebook.

The automaker pulled its ads from the social media giant in May, just days before Facebook’s initial public offering. GM said the ads weren't effective and didn’t justify the $10 million per year it was spending.

But Tuesday, Chevrolet U.S. marketing chief Chris Perry said GM is introducing mobile-only Facebook ads for the Chevrolet Sonic subcompact car.



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