Loading…
Monday, July 14, 2014
Current Weather
Loading Current Weather....
Published: Saturday, 8/10/2013 - Updated: 11 months ago

Safety, price found key for women car buyers

NEW YORK — Women are more likely to prioritize safety and affordability when shopping for cars. Men appear to seek out cars based on exterior styling and “rugged” reputations.

The auto information company Kelley Blue Book collected online surveys from 13,000 U.S. adults who visited KBB.com between January and June.

Older men typically gravitated toward “heritage” brands they grew up with — Lincoln, for example, and Buick. Search data showed 76 percent of women in the study sought out safety features, compared with 61 percent of men. Twenty-eight percent of men were more likely to shop for models considered “rugged” against 19 percent of women.



Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. To post comments, you must be a Facebook member. To find out more, please visit the FAQ.

Related stories