KANSAS CITY, Mo. -- Whether it resembles a well-traveled saddle or a buttery smooth burst of cherry red or lime green, leather furniture is classic and strong.
As upholstery, leather lasts four times as long as fabric, according to American Leather. The Dallas-based manufacturer creates furniture in fabric and leather for stores including Crate & Barrel, Design Within Reach, and Macy's.
"Try to tear this," says Lonnie McDonald of Grandview, Mo., holding a tanned leather hide. He cleans, repairs, and refinishes leather furniture and leads maintenance sessions for the Leather Pro division of the Textile Care Group. He has served as liaison between the American furniture and cleaning industries to rewrite labels on leather care.
The leather in Mr. McDonald's hands is resistant. "It has a tensile strength of more than 200 pounds per square inch," he says. "So yes, it's durable."
Doctors also recommend leather furniture for allergy sufferers because fabric harbors dust mites. Besides swapping carpet for tile or wood flooring, the Mayo Clinic's Web site recommends replacing fabric-upholstered items such as sofas, chairs and headboards with leather.
The look and feel of leather are the characteristics that draw most people. For more than two decades, Steve Maturo has sold leather furniture at Museo, a midtown store in Kansas City, Mo. He has a 20-year-old black leather sofa and Mario Bellini leather dining chairs in his own home. "They get better and better-looking with age," Mr. Maturo says.
In Europe, leather is used in wall coverings, flooring, tables, and even countertops. Mr. Maturo and Museo employees have toured leather furniture factories in Italy and the Netherlands. The experience has given him an appreciation for how each cowhide is unique, similar to fingerprints and wood grains. Under a magnifying glass, you can even see pores.
Leather is so comfortable and soothing because it is skin, Mr. McDonald says. Through the natural process of transpiration, leather absorbs and releases moisture through fibers and pores. Leather can absorb and release about 15 percent of its weight in water. And it becomes more supple and comfortable with use.
However, leather furniture is not for everyone. For starters, it costs 25 percent to 50 percent more than fabric upholstery. Because of the expense and lifestyle considerations, interior designer Sallie Kytt Redd of Lenexa, Kan., isn't a fan.
"Buckles in children's shoes can scratch and puncture it," she says. "In the summer, if you have bare legs, it can feel sticky, even in an air-conditioned room. And it's not cuddly and warm in the winter; it's stiff. I don't have many clients who use leather."
On the plus side, Ms. Redd says leather can simply be wiped off, and it does look nice. Occasionally her clients will insist on leather. One bought a dark smoky blue leather lounge chair and ottoman that were things of beauty.
"But a year later, I got a call from the client who said he needed a different chair, something in fabric," Ms. Redd says. "Leather is slippery. If you have posture issues, it just doesn't allow you to sit straight up."
Tricks of the trade
Mr. McDonald appreciates the positive characteristics of leather and owns a leather sofa with fabric seat cushions. Over the years he has learned the tricks of the trade and is now teaching others. For example, if a ballpoint pen leaves a tiny ink mark on nubuck leather, you can lightly sand it and feather it out to camouflage the stain. (Don't try this on aniline or pigmented leathers.)
The biggest problem Mr. McDonald sees is that people tend not to clean their leather and protect it from body oil stains on head and arm rests.
"Leather is the Mercedes of furniture," he says. "My dad was a mechanic, and he taught me that when you take care of a car, it lasts longer."
Although leather is a luxury product, sales were up 20 percent in 2011 at American Leather, spokesman Jennifer Green says.
Customers are looking for more environmentally friendly furniture. Modern tanneries now use closed-water systems and private water treatment plants to prevent the pollution of surrounding water supplies. At American Leather, the dying process involves water-based products that are chrome-free.
Trends in leather include gray as a neutral as well as metallic and pearl finishes.
Beyond Wild West
And cowhide in furniture upholstery and rugs transcends Wild West looks.
"They add texture and warmth whether they're in downtown lofts, [suburban] houses, or country kitchens," says Fancy Smith, owner of home furnishings store Cactus Creek in Weston, Mo.
Cowhide rugs at the store are typically $250. "They're good on their own or as a layer with another rug on carpet," Ms. Smith says.
They're also unique. Some want the cowhide to look like its natural self in pure white, black, reddish brown, black and white, or brown and white. Others want their hides to not resemble cows at all; they can be dyed and stamped to look like tiger or zebra stripes.
Cowhide pillows, lampshades, and even window treatments and wall coverings are gaining steam. Using tiny tacks, Ms. Smith hung a brown-on-white cowhide that weighed more than 12 pounds on the wall of her son's nursery. She displayed framed art on top.
Smith can easily tell the differences in cowhide rug quality: The bad ones are hard, and the good ones are soft and shouldn't shed hair.
High-quality versions can take a beating, too. She has spilled red wine and food on them, which can be wiped off with a damp rag and then vacuumed. When a customer spilled hot wax on a rug, Ms. Smith removed it with a fine-tooth comb.
"They look so beautiful and exotic," Ms. Smith says. "But they come from cows that we see every day."
Maintenance tips for leather furniture
● Set aside a soft cloth to use solely for leather furniture.
● Never put the furniture in direct sunlight or close to a radiator or regularly used fireplace; doing so will dry out and discolor the leather.
● Take care that shoe buckles, belts, and household pets do not damage the upholstery.
● Each week or two: Dry-cloth dust and vacuum, cleaning in crevices and along the bottom.
● One or two times a year: Wipe furniture down with a barely damp sponge (use distilled water; tap water can stain). Then moisturize the furniture with a colorless conditioner made for the particular type of leather. First test the product on a part of the furniture that will not be easily noticed. Using a soft cloth, massage a few drops of the conditioning agent into the leather. Rub it off with a clean cloth.
● Remove spilled substances as quickly as possible with a clean absorbent cloth or sponge.
● Do not use soap or heavily soak stains with water. This may cause more damage than the stain itself.
● For butter, oil, or grease stains, wipe off excess with a clean, dry cloth. Leave alone, and the spot should dissipate after a short period of time.
● For other stains, call professionals for cleaning.