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Published: Tuesday, 7/22/2008

Cedar Fair hires firm to find ad partners

SANDUSKY Cedar Fair LP said yesterday it has hired a firm to market and sell partnerships in its 18 North American parks, which will include on-site signs and Internet advertising packages for outside firms.

Kempton Group, of Cincinnati, expects to raise money and try to lure additional customers to Cedar Point in Sandusky and the other amusement parks owned by Cedar Fair.

The company had 22 million customers at its parks and 51 million visitors to its Web sites, the Sandusky firm said.

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