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Published: Tuesday, 7/15/2008

University of Michigan unveils new jerseys

Michigan's new football jerseys sport the adidas logo to replace the Nike swoosh. The university signed an eightyear contract with adidas last year. The Wolverines' contract includes uniforms, shoes and equipment for all of its 25 teams. The white road jerseys will feature a prominent stripe. Michigan's new football jerseys sport the adidas logo to replace the Nike swoosh. The university signed an eightyear contract with adidas last year. The Wolverines' contract includes uniforms, shoes and equipment for all of its 25 teams. The white road jerseys will feature a prominent stripe.
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Michigan unveiled its new football game jerseys yesterday that are both similar to, and remarkably different from those worn in the past.

Made by adidas, which contracted with UM on an eight-year, $60 million licensing agreement last year, the home jersey appears to largely stick with tradition. They're the familiar blue with solid maize numbers.

But a key difference in the Wolverines' white raod jerseys is the maize stripe running from the neckline to the front of the shoulder and down the sleeve on the left and right sides.

The jerseys feature adidas' ClimaCool technology, and will be on sale at the M-Den and on-line beginning Aug. 1.

According to the school's Web site, Bo Schembechler's "Those who stay will be champions" motto is embroidered along the inside hem of the jersey.

Also inside the jersey are silicone prints of the 42 Michigan Big Ten championship seasons, found in the shoulders.

"We have a long tradition of excellence in athletics at Michigan and are proud to be partners with a brand like adidas who understands the importance of honoring that heritage," UM athletic director Bill Martin said in a statement.

"With the new adidas football uniforms, our student-athletes will benefit from the quality of the product, and players and fans alike can be proud to wear a jersey that celebrates Michigan football."

- Joe Vardon



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