With the music business in a free fall, these are tough times for independent record stores, but RamaLama Records on West Central Avenue is holding its own.
Since its founding in 2004, owner Rob Kimple has made an art form out of dealing in the obscure, catering to the metal and indie-rock crowds, and - in defiance of the trend toward digital - selling vinyl albums.
"The people that come in here are generally die-hards," Kimple said. "They love music and they go out of their way to find it."
Kimple added that "You're not going to come in here and find the new Britney Spears. Those people don't come here and we're not going to cater to them."
This weekend RamaLama is celebrating its fourth anniversary, and in honor of the milestone, the store is hosting a party Saturday night at Frankie's Inner-City, 308 Main St., with headlining band The GO.
Doors open at 9 p.m.; music begins at 10:30. The cost is $8 for those 21 and up; $10, for those between 18 and 21.
The first 100 people through the door will receive a free RamaLama T-shirt.
Tomorrow night at 7, the public is also invited to a free in-store show with local rockers North Hero and Steven Guerrero. Admission is free.