Friday, Dec 15, 2017
One of America's Great Newspapers ~ Toledo, Ohio

NewsSlide

The Blade to launch NewsSlide in October

  • 20170929arNewsSlide

    Block Communications Inc. Chairman Allan Block speaks during the announcement of a new app from the Pittsburgh Post-Gazette called NewsSlide on Friday, September 29, 2017 in Oakland.

    Andrew Rush/Post-Gazette

  • 20170929arNewsSlide-1

    Carnegie Mellon University President Farnam Jahanian talks with Post-Gazette Publisher and Editor-In-Chief John Robinson Block and Block Communications Inc. Chairman Allan Block after the announcement of a new app from the Pittsburgh Post-Gazette called NewsSlide on Friday.

    Andrew Rush/Post-Gazette

  • 20170929arNewsSlide-2

    iPads with the app PG NewsSlide can be seen during the announcement of a new app from the Post-Gazette called NewsSlide on Friday.

    Andrew Rush/Post-Gazette

  • Blade-NewsSlide

    Blade NewsSlide logo.

    THE BLADE
    Buy This Image

Get ready for Blade News­Slide.

The Blade early next month will of­fer a dy­namic new way of get­ting the news, one that is de­signed to be more in­ter­ac­tive and im­mer­sive, through its use of text, video, and graph­ics, than tra­di­tional print news­pa­pers and In­ter­net news sites.

“It’s not text, it’s not print, it’s not video,” Al­lan Block, chair­man of Block Com­mu­ni­ca­tions Inc., which owns The Blade, said Fri­day. “We are cre­at­ing a great new me­dium and we’re go­ing to of­fer it for free and it’s go­ing to have the best fea­tures of the news­pa­per.

“You com­bine text with video, with an­i­ma­tion, with the In­ter­net, and you ef­fec­tively have a new com­mu­ni­ca­tions me­dium,” Mr. Block said. “We are launch­ing a rev­o­lu­tion, we are launch­ing a new me­dium.”

The plat­form runs on iPad or An­droid tab­lets as well as iPhone or An­droid mo­bile de­vices. News­Slide will launch on Oct. 11 and the app to ac­cess it will be down­load­able at no charge from the iTunes Store or Google Play Store.

Blade News­Slide is a prod­uct cre­ated by Han­son Inc., a Toledo dig­i­tal agency, com­mis­sioned by Block Com­mu­ni­ca­tions Inc., which also owns the Pitts­burgh Post-Ga­zette, which will be launch­ing PG News­Slide also on Oct. 11.

The Blade is al­ready pro­mot­ing News­Slide in its print edi­tion and on elec­tronic bill­boards in the Toledo met­ro­pol­i­tan area.

The in­spi­ra­tion for News­Slide came from Mon­treal's La Presse, the lead­ing French news­pa­per in Can­ada. LaPresse pro­duces a slide prod­uct, La Presse Plus, as its ma­jor daily news prod­uct.

News­Slide will not re­place to­le­doblade.com or the printed pa­per. Rather, it is a free-stand­ing en­ter­prise within the news­room that will be pub­lished in co­op­er­a­tion with the print edi­tion and to­le­doblade.com. Like the print news­pa­per that ar­rives each morn­ing, an elec­tronic edi­tion of News­Slide will be sent each morn­ing by 5 a.m. to us­ers’ tab­lets and mo­bile de­vices.

Com­pany ex­ec­u­tives be­lieve News­Slide is a tool for re­claim­ing read­ers who have mi­grated away from the printed news­pa­per to on­line sites that pro­vide news for free.

Al­lan Block said the fu­ture for the news­pa­per in­dus­try is dig­i­tal.

“That doesn’t mean we won’t con­tinue to print for awhile, but dig­i­tal is the fu­ture. News­Slide is an at­tempt to break out of the cur­rent busi­ness model and cre­ate a new busi­ness model for the fu­ture,” Mr. Block said.

“We’re very proud of News­Slide,” said John Robin­son Block, pub­lisher and ed­i­tor-in-chief of The Blade and the Post-Ga­zette. “We think it will be a hit. It will de­liver news — a lot of news — very rap­idly. We think it will work bet­ter than other news de­liv­ery ser­vices that are out there.”

The tech­nol­ogy that brought News­Slide to life also will be a game-changer for ad­ver­tis­ers, al­low­ing them to en­gage with cus­tom­ers like never be­fore.

News­Slide al­lows com­pa­nies to do more than pur­chase a ban­ner ad. Com­pa­nies can show­case their brands by in­vit­ing cus­tom­ers to play, lis­ten, and see ad­ver­tise­ments in a way that Al­lan Block said would ''en­gage us­ers at a new level.”

He de­scribed News­Slide as ''a sales plat­form to fa­cil­i­tate e-com­merce.”

“We en­vi­sion a brick-and-mor­tar busi­ness will uti­lize News­Slide to im­prove the e-com­merce ex­pe­ri­ence. An ad in this me­dium can lead cus­tom­ers to a seam­less tran­si­tion to an e-com­merce trans­ac­tion,” he said.

Di­ana Block, ex­ec­u­tive vice pres­i­dent of Block Com­mu­ni­ca­tions, said, “We all know that as the me­dium changes the me­dia has to change.

“I’m re­ally ex­cited about the ex­pe­ri­ence this prod­uct of­fers,” Ms. Block said.

News­Slide will com­bine words with video, charts, maps, and other graph­ics to help us­ers feel more con­nected with the is­sues cov­ered by re­port­ers and the peo­ple and places that are fea­tured.

PG News­Slide was rolled out in Pitts­burgh on Fri­day at Car­ne­gie Mel­lon Univer­sity, where an un­veil­ing event was held.

At­tend­ees in­cluded com­pany rep­re­sen­ta­tives as well as prom­i­nent Pitts­bur­ghers, in­clud­ing CMU pres­i­dent Far­nam Jahanian; Pitts­burgh Pen­guins pres­i­dent David More­house; Mario Lemieux Foun­da­tion pres­i­dent Tom Gre­alish, and Syl­van Holzer, a spe­cial ad­viser to the chair­man of PNC Finan­cial Ser­vices Group.

‘‘We chose Car­ne­gie Mel­lon for our an­nounce­ment be­cause it leads the world in dig­i­tal tech­nol­ogy and in ap­ply­ing dig­i­tal tech­nol­ogy,’’ Al­lan Block said.

A kick­off for Blade News­Slide for Toledo com­mu­nity lead­ers is sched­uled for Oct. 10 at The Heights, a new restau­rant atop the newly-opened Renais­sance Ho­tel along Toledo’s down­town riv­er­front.

Pitts­burgh Post-Ga­zette re­porter Tim Grant con­trib­uted to this re­port.

Contact Tom Troy at tomtroy@theblade.com419-724-6058, or on Twitter @TomFTroy.

Click to comment

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem?

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet.

Copyright © 2015 Toledo Blade

To Top

Fetching stories…