Loading…
Tuesday, July 29, 2014
Current Weather
Loading Current Weather....
Published: Friday, 2/18/2011 - Updated: 3 years ago

Brides-to-be dash for dress discounts on bargain day

ASSOCIATED PRESS

Lauren Grace, center, is hugged by her aunt, Diane Wood, after selecting her wedding gown during the 'Running of the Brides." Lauren Grace, center, is hugged by her aunt, Diane Wood, after selecting her wedding gown during the 'Running of the Brides."
ASSOCIATED PRESS Enlarge
NEW YORK — You've heard the old warning about waving red in front of a bull.

A department store eagerly waved white in front of hundreds of amped-up brides-to-be Friday in a chaotic tradition known as the "Running of the Brides."

"It was crazy," said Lauren Grace of Woodbridge, N.J.

Organizers said dresses originally priced up to $10,000 were going for $249 to $699.

Ms. Grace was among the victors. "I got a bargain. It was $499, originally $3,000," she said. She said she and her shopping team had stayed overnight at a hotel. They arrived at the store at 4 a.m. and waited four hours before they were allowed to pounce on the deeply discounted dresses at the Filene's Basement/SYMS event.

Accompanied by her maid of honor, a friend, and an aunt, Ms. Grace tried on dresses over her shorts and tank top. "I was a little more modest than some people, to say the least," she said. "Some people were down to their undergarments," right there in the aisles.



Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. To post comments, you must be a Facebook member. To find out more, please visit the FAQ.