Warner Brothers became the first major media company to offer a movie for rent on Facebook, a move that could position the social network to become a force in the digital distribution of movies, rivaling services such as Netflix and iTunes.
Warner said this week that it would allow Facebook users in the United States to rent the film The Dark Knight directly on the social networking site, and pay for it using Credits, Facebook’s virtual currency. If other studios make similar moves, Facebook could tap a significant revenue stream, bolstering its Credits currency as it seeks to create a rival to PayPal and other pay systems.
Warner said it might make other movies available on Facebook over time.
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