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Published: Friday, 4/29/2011

Google spurs entrepreneurial spirit

Firm's workshop lets employees dream up contraptions, gadgets

ASSOCIATED PRESS
Mechanical engineer Daniel Ratner demonstrates the StreetView Trike used as a mapping resource. He created the prototype in the Google workshop. Mechanical engineer Daniel Ratner demonstrates the StreetView Trike used as a mapping resource. He created the prototype in the Google workshop.
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MOUNTAIN VIEW, Calif. -- Amid all the free food and other goodies that come with a job at Google Inc., there's one benefit a lot of employees don't even know about: a cluster of high-tech workshops that have become a tinkerer's paradise.

Workers escape from their computer screens and office chairs to weld, drill, and saw on expensive machinery they won't find at Home Depot.

Besides building contraptions with a clear business purpose, Google employees use the shops for fun: They create elaborate holiday decorations, build cabinets for their homes, and sometimes dream big, such as the engineers working on a pedal-powered airplane with a 100-foot wingspan.

The "Google Workshops" are the handiwork of Larry Page, who co-founded Google with Sergey Brin in a rented garage. Mr. Page authorized the workshops' opening in 2007 to try to reconnect the company with its roots.

Google, which has kept the workshops under wraps until this week, gave the Associated Press an exclusive tour shortly after Mr. Page reclaimed his original job as chief executive on April 4.

The workshops offer a peek into ways the CEO may try to make the Internet giant work with the verve and creativity of a garage-bound entrepreneur. Mr. Page believes the 13-year-old company needs to return to thinking and acting like a feisty startup as it faces competition from younger Internet stars such as Facebook, Twitter, and Groupon.

"There is a feeling here at Google that all good things start in a garage," said Greg Butterfield, an engineering lab manager who oversees the workshops. "Larry wanted to create the same kind of environment he and Sergey had when they started Google -- a sort of a playground or sandbox for pursuing their ideas."

Software engineer Ihab Awad welds in the employee workshop. The goal is to urge thinking like a feisty startup in the face of competition. Software engineer Ihab Awad welds in the employee workshop. The goal is to urge thinking like a feisty startup in the face of competition.
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Originally known as the "Pi" Shop, the geeky getaway is open only to a privileged few among Google's 26,300 employees. To gain entry, workers must pass a test that includes such questions as, "When you use a band saw, what speed would you use to cut through aluminum?"

There are four separate rooms -- for metal, wood, welding, and electronics -- tucked into an isolated corner of Google's 4.3 million-square-foot headquarters in Mountain View.

Besides heavy-duty equipment, such as an oscilloscope, a plasma cutter, and a miter saw, there are some children's toys. One piece of gadgetry under construction in the shops partially consists of Legos -- the same material that Mr. Page once used to build an inkjet printer, years before creating Google.

The projects that have emerged from the workshops include a giant tricycle that was designed to haul around 250 pounds of high-tech photo equipment. The trikes are used to supply the company's online mapping service with pictures of streets and other areas inaccessible by cars.

Engineers have used the shops to work on early prototypes of smartphones that run on Google's Android software, and they have customized parts for the automated, driverless cars that the company has been testing. Other products are still under development in the shops; the company declined to discuss them.

Most Google employees, though, use the shops for personal purposes. The ideas percolating in the workshops are so unpredictable that employees are encouraged to drop off scrap metal or other detritus just in case the junk might suit someone's project. During the AP's recent visit, a couple of old wheel axles and the rusted tailgate from a truck were sitting in the welding shop.

Google's workshops are free to all employees, like virtually all the company's perquisites. But the workshops are much more exclusive than Google's other benefits.

All employees must be certified to run the machinery before they are issued a badge to enter. The screening usually falls to Rodney Broome, 63, a veteran machinist who teaches the craft at nearby San Jose City College when he isn't busy as the foreman of Google's workshops.

"I feel like I am running my own company within the company here," he said.

Just as when they are trying to get hired at Google, employees have to pass a test. About 300 Google workers, or 1 percent of the work force, have been certified so far. Most of them are engineers, although badges have been given to a few who work in ad sales.



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