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Published: 2/23/2012
Cable TV firms trim interactive ad venture
NEW YORK — The country’s largest cable TV companies are shutting down the bulk of a venture that let viewers interact with TV ads, laying off 120 employees.
Four-year-old Canoe Ventures made it possible for viewers of eight cable networks, including AMC, Bravo, and Discovery, to request information by mail from TV advertisers by pressing a button on the remote. It was accessible in 25 million households.
However, the technology didn’t catch on with advertisers.
Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. To post comments, you must be a Facebook member. To find out more, please visit the FAQ.
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