The new Apple iPhone 5 is displayed Wednesday Sfollowing the introduction of new products in San Francisco.
Associated Press Enlarge
NEW YORK — Delivery times climbed quickly as Apple Inc. started taking orders for the iPhone 5 on Friday, suggesting strong demand.
Apple began taking orders for the phone at 12 a.m. Pacific time. It initially promised delivery by next Friday, when the new phone also goes on sale in stores.
Four hours later, the expected delivery time had grown to two weeks, according to Topeka Capital Markets analyst Brian White.
White said the quick rise in the expected delivery time suggested much stronger demand than Apple expected. Last year, one-week delivery of the iPhone 4S was available into the afternoon of the first order day.
"Clearly, iPhone 5 fever is in full swing," White said.
By the afternoon, only Sprint was still promising delivery by next Friday. Verizon Wireless said delivery would take two weeks, and AT&T said it would take "14 to 21 business days."
Apple's stock rose $8.02, or 1.2 percent, to $691 in afternoon trading, after hitting an all-time high of $696.98 earlier in the day.
Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. Comments that violate these standards, or our privacy statement or visitor's agreement, are subject to being removed and commenters are subject to being banned. To post comments, you must be a registered user on toledoblade.com. To find out more, please visit the FAQ.