Monday, May 22, 2017
One of America's Great Newspapers ~ Toledo, Ohio

Give Us a Week, and We'll Tell Over 300,000 People How Great You Are

Give Us a Week, and We'll Tell Over 300,000 People How Great You Are

It's a fact: when you advertise in The Blade and on toledoblade.com, you can reach 314,609 readers in a very short amount of time.

And they are the active shoppers you want.

The Blade weekday/Sunday adult reader profile:

• Male – 49%, Female – 51%

• Median age – 46

• Advanced degree, college degree or some college – 52%

• Average household income – $44,135

The toledoblade.com adult reader profile:

• Male – 49.5%, Female – 50.5%

• Median age – 42

• Advanced degree, college degree or some college – 62%

• Average household income – $52,579 Zoom

The Blade/toledoblade.com reaches:

• 89% of luxury car owners

• 82% of people employed in a professional/technical field

• 88% of people who regularly work out at a health club

• 91% of those who shopped for sporting goods in the last four weeks

• 95% of those who golfed three or more times in the past year

• 83% of those who tended to a lawn or garden in the past year

• 76% of people planning to buy a new vehicle • 79% of those three who plan to buy new furniture in the next 12 months

• 80% of affluent working women with a household income of $75,000

• 98% of boat owners

Give us a week. We'll give you results.


SOURCE: Media Audit Dec. 2009 – Jan. 2010

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