COLUMBUS Wendy s International Inc. will scrap its eight-month old advertising campaign, much of it built on young men wearing red wigs with braided pigtails, the nation s third-largest hamburger chain announced yesterday.
The campaign was the latest of several that Wendy s has tried since the 2002 death of founder Dave Thomas, who appeared in more than 800 ads over 12 years.
Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. Comments that violate these standards, or our privacy statement or visitor's agreement, are subject to being removed and commenters are subject to being banned. To post comments, you must be a registered user on toledoblade.com. To find out more, please visit the FAQ.