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Published: Tuesday, 1/29/2008

Wendy s to drop ads with men in pigtails

COLUMBUS Wendy s International Inc. will scrap its eight-month old advertising campaign, much of it built on young men wearing red wigs with braided pigtails, the nation s third-largest hamburger chain announced yesterday.

The campaign was the latest of several that Wendy s has tried since the 2002 death of founder Dave Thomas, who appeared in more than 800 ads over 12 years.

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