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Published: Tuesday, 7/12/2011

Starbucks to realign into 3 divisions from 2

BY BLADE STAFF AND NEWS SERVICES

SEATTLE — Starbucks Corp. said Monday it is realigning to help drive international growth.

It will set up three global regions: Asia, the Americas, and a combination of Europe, the Middle East and Africa. It now has two units, the United States and international.

Howard Schultz, Starbucks chief executive officer, said the move helps maximize opportunities in key growth markets such as China, Brazil, and India.

Starbucks has nearly 11,000 stores in North America and almost 6,000 in the rest of the world.



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