NEW YORK — Facebook Inc., the world’s largest social-networking service by number of users, will generate $4.3 billion in revenue this year, more than double the $2 billion made in 2010, according to research firm EMarketer Inc.
The company will get $3.8 billion from advertising, up 104 percent from $1.86 billion in 2010, New York-based EMarketer said yesterday. The company is predicted to make $470 million, more than triple the $140 million it made last year, from Facebook Credits, a virtual-currency program that lets users buy items in games.
The company is expected to become the top seller of display advertising in the United States this year, surpassing Yahoo Inc., which was No. 1 in 2010, EMarketer said. Google Inc. is expected to be No. 3 this year.