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Published: Friday, 3/2/2012

Apple, Google lead list of most-admired firms


SAN JOSE, Calif. — Apple and Google topped Fortune’s list of the most admired companies in the United States, with Apple taking the top spot for the fifth consecutive year and Google in second for a third-straight year, the magazine reported Thursday.

Technology companies took the top three spots on the 50 Most Admired Companies list, as Seattle-based Amazon.com moved up from seventh in 2010 to third. Coca-Cola and IBM rounded out the top five.

Fortune surveys 3,855 execs utives, directors, and securities analysts to determine the most admired firms in the United States, asking them to name the Top 10 companies they admire most and compiling the results.

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